iTouch Australia, a Buongiorno Company, is one of the leading mobile entertainment providers in Australia and New Zealand. iTouch territories generated over 63 million PSMS downloads alone. The mobile content and entertainment business models we have developed deliver value to our consumers, partners, clients and our shareholders. With operations in Sydney and Perth, iTouch have over 50 full-time staff dedicated to running mobile services in Australia and New Zealand.

iTouch have key relationships with all network operators in both Australia and New Zealand and run their own direct brands such as 193193, 987 and Blinko. The company also runs mobile content services for brands including Motorola and Coca Cola to name a few. iTouch has been recently acquired by Buongiorno, multinational leader in the mobile entertainment market worldwide. With the acquisition of iTouch, BUONGIORNO has become the world's No. 1 company in mobile entertainment, with 38 offices, business in 53 countries, direct connections to more than 100 telephone carriers throughout the world, and access to over 2 billion mobile users. It also ranks among the first three companies in 8 of the largest markets.

iTouch has a strategy that delivers both Consumers services along with Corporate platform and content solutions. For Consumers services, iTouch licenses content and creates propositions that we then distribute via direct marketing channels to mobile users (eg. Using the premium SMS short code "193193"), via operator portals (eg. Optus Zoo), or via affiliate partners (eg. NineMSN).

iTouch builds its own consumer brands by extensively advertising services available through its direct channel model, but also offers "white-label" mobile technology solutions to corporate clients who wish to have a visible presence in the mobile space. This white label solution offers the corporate partner the benefit of a rich content site at an affordable entry cost.

iTouch has established and grown relationships with some of the world's leading content brands (i.e. Zomba Records, Universal, EMI, Warner, Sony Pictures etc). iTouch acts as an aggregator and licensee for this content which is delivered via its mobile technology platform.

The Group has a dedicated global team in house that sources and develops the mobile content. Its extensive library now has more than 34,000 items and growing daily.

iTouch continues to build and maintain key relationships with global media partners and carriers which, coupled with local market expertise, enables the Group to successfully execute its focused marketing strategy and enhance its dynamic profile.

Direct Channel
193193 and 987 are amongst the most well known and respected Mobile Brands in the industry. iTouch have the widest range of branded and non-branded content and support a wide range of mobile phone handsets, delivering a first class customer and user experience.

Users can purchase ring tones and wallpapers of their favourite artists and entertainers and access a vast library of pictures, music, games and videos. Customers can also access an extensive range of exciting services including mobile alerts, chat, dating and flirting products. From vanilla content, to real music tones, from actual artist's voice alerts including 50 cent and Eminem to blockbuster Java Games like Driver3 and Robots, iTouch content can be promoted via multiple channels including:

• TV
• Print
• Internet
• On Pack Promotions
• Operator WAP Portals (2G/3G)
• Handset Manufacturers
• Record Labels

Affiliates Channels
By working together with our affiliate media partners, iTouch is able to reach a wide range of customers. We provide white label and branded content services for our partners, allowing them to benefit from iTouch's expertise in the mobile services area. This in turn allows iTouch to market its portfolio of global services in new territories, extend its brand reach into new markets and derive additional revenue.

Operator Portals
iTouch brings our differentiated content and services portfolio to operator portals via WEB, WAP, and PSMS. Our white label platform with billing integration to all major carriers allows iTouch to mobilise content properties and services for our own brands, partners and clients.

iTouch was founded by Wayne Pitout (CEO) and Avi Azulai (MD) in 1995 and shortly thereafter began developing and operating value-added mobile services with the largest mobile operator in South Africa - Vodacom. Following a number of successful years of organic growth in South Africa, the group acquired the IVR (interactive voice response) divisions of Independent News and Media who later took a 34% stake when iTouch listed on the LSE (March 2000) to further the group's ambitions of developing a leading position in the mobile value added service provider market.

Since this time, the Group has continued to strengthen its position as a global mobile services company through a number of strategic acquisitions in various territories, including Telequity (Australia 2001), Thus Group (UK 2002), Movilisto (Spain 2003) and Jippii Mobile Entertainment (2004). In July 2007, iTouch was acquired by Buongiorno, thus becoming the world’s No.1 company in mobile entertainment.